The CEO of Eurobank, Fokion Karavias, highlighted the rise of India as a dynamic market for Greek tourism, addressing the General Assembly of the Greek Tourism Confederation (SETE).
Addressing Greek tourism entrepreneurs, Karavias urged them to invest in expanding operations, enhancing product quality, and ensuring long-term sustainability.
Eurobank’s CEO underlined the tourism sector’s strategic importance, stating, “The numbers speak for themselves. Your sector contributed over €30 billion last year—13% of total GDP. And with our economy’s main challenge being the external deficit, 85% of that came from abroad, covering more than 70% of the trade balance deficit in goods. One has to wonder where the Greek economy would be without the tourism industry.”
The banker expressed confidence in the continued strong momentum of the Greek tourism sector, citing both robust demand from all major markets and sustained investment interest.
He urged entrepreneurs in the sector to invest in expanding their operations, improving the quality of their offerings, and enhancing sustainability.
Karavias also noted that foreign investors remain highly interested in placing capital in Greece, believing there is still significant room for growth and development in the sector.
